EVENT & TRADE SHOW Marketing
For event marketers, planners and organizations, iPixman™ can play an active role in pre-event, event or post-event promotional activities to deliver consistent and compelling messages to your target audience. Here is one example of how event marketers can use iPixman™ as a promotional vehicle at consumer or business trade shows and events to maximize returns.
iPixman™ can be strategically positioned as Show Greeters at key entrances of any prescribed venue, both indoor and outdoor, Consumers will be drawn to be branded iPixman™ wearing multimedia digital signs above their shoulders with compelling content to captivate and reach your target audience. iPixman™ is the bait and the digital content is the hook.
The Bait
Once engaged, iPixman™ will interact with the target audience as a promotional vehicle to deliver pre-determined outcomes and behavior.
- Inform and educate the target audience on new and emerging technologies
- Promote particular products or services
- Demo network-based or wireless technologies using mobile devices
- Distribute “instant win” coupons, business cards or “show special” offers
- Download ring tones, screen savers, coupons and web links directly onto mobile devices.
The Hook
Desired outcomes should be linked to desired behavior. Namely, in this example, the goal is to drive the target audience to an exhibit or product booth. This is the anchor. After all, events are a large expense. Crowds attract crowds, the mission is to maximize visits from target client.
The Anchor & ROI
iPixman™ offers a professional ready to go media solution that is ideally suited for the promotion and sampling of digital content. Live TV, online content or platform Gaming content are all available on iPixman™
iPixman™ is available globally and can deliver its experience marketing solution on all 5 continents through its 20 country representation syndicate. For complete details on the corporation and our activities, come and visit us at iPixman.com.